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Whether you’re a social media marketer or just an avid user, you’ve probably heard of hashtags. They were all the rage a few years ago, but has their use dwindled in recent times? Are hashtags still relevant? Let’s take a closer look.

What are Social Media Hashtags?

A hashtag is a word or phrase used to identify a topic of interest on social media sites such as Twitter, Instagram, Facebook, Pinterest, etc. They are typically used to make it easier for users to find content that is relevant to their interests. Hashtags can be used to start a conversation or to join an existing one.

Hashtags first became popular on Twitter as a way for users to organize and find content that was relevant to them. For example, if you were interested in following the conversation about the television show “Breaking Bad,” you could search for the hashtag #breakingbad. This would bring up all tweets that included that hashtag.

How do they work?

Hashtags can be a valuable tool for businesses as they provide a way to reach new audiences and connect with potential customers. Hashtags work by allowing users to click on them to see all other posts that have used the same hashtag. This is an effective way to discover new content and new accounts to follow.

Are they still relevant?

While hashtags are still commonly used on social media, some people have begun to question their relevance. One argument is that hashtags are no longer necessary now that social media sites have improved their search functionality. For example, on Twitter, you can now search for a specific topic without using a hashtag. Another argument is that hashtags are often overused and can be annoying to read. This is especially true if they are used excessively or in a way that is not relevant to the content of the post.

Love them or hate them, hashtags are still one of the most popular ways to categorize content and track conversations on social media. In fact, tweets with hashtags can increase engagement by 50% for brands.

While they may seem like a simple way to organize content, there are actually a lot more benefits. Here are some reasons as to why social media hashtags are still relevant and why your business should be using them.

Hashtags Help Businesses Connect with Customers

Hashtags provide businesses with a way to connect with potential customers who are interested in the same things as they are. For example, let’s say you own a clothing store that specializes in vintage clothing. You could use hashtags like #vintageclothing, #vintagefashion, or #retrostyle to connect with people who are searching for those terms on social media.

Not only do hashtags help businesses connect with potential customers, but they also give businesses insight into what those customers are interested in. By tracking the metrics associated with certain hashtags, businesses can learn what topics are resonating with their audience and adjust their marketing strategy accordingly.

Hashtags Help Businesses Start Conversations

In addition to helping businesses connect with potential customers, hashtags can also be used to start conversations about topics that are relevant to your business. For example, if you’re a food blogger, you could use hashtags like #foodie or #foodporn to start conversations about food-related topics.

These conversations can help businesses learn more about their audience and what they’re interested in. They can also be used as an opportunity to promote your business or product. For example, if you’re a food blogger who uses the hashtag #foodie, you could use that hashtag to promote your latest blog post or recipe.

Hashtags Help Increase Reach

Hashtags allow businesses to reach a wider audience by tagging their posts with relevant keywords. When users search for those keywords, they will be able to see all of the posts that have been tagged with them. As a result, hashtags can help businesses significantly increase their reach on social media.

By monitoring popular hashtags, businesses can get a better idea of what people are talking about and join the conversation. Ultimately, hashtags provide a powerful way for businesses to connect with more people and promote their products or services.

Hashtags Help Track your Social Media Performance

Hashtags are a powerful tool for tracking social media engagement. By monitoring which hashtags are being used in relation to your brand, you can quickly get a sense of what people are saying about your brand, product, or service. This information can then be used to adjust your social media strategy. 

In addition, hashtags can help you to identify influencers and customers, and to track the success of your marketing campaigns. By incorporating hashtags into your social media strategy, you can gain valuable insights into your audience and ensure that your marketing efforts are achieving their desired results..

Hashtags create a sense of urgency and encourage people to take action

Hashtags are one of the most commonly used features of social media, and they can be extremely useful for creating a sense of urgency and encouraging people to take action. By using a hashtag, businesses and organizations can easily reach a wide audience and get them to take notice of their message. For example, if there is a sale going on, businesses can use hashtags to let people know about it and encourage them to take advantage of the opportunity. 

Additionally, social media hashtags possess the power to bring about real-world change by raising awareness about important issues or calling for action on a pressing matter. By using a hashtag, people can quickly and easily connect with others who are interested in the same topic. For example, the #MeToo movement gained traction on social media as more and more people began sharing their stories of sexual harassment and assault. The hashtag helped to show the scope of the problem and inspired people to take action. Similarly, the #BlackLivesMatter hashtag was used to draw attention to police brutality and the systemic racism that exists in many countries. The hashtag sparked protests and debates around the world, ultimately leading to widespread change.

To sum up

Social media hashtags may seem like a small thing, but they can have a big impact on your business’s social media presence. By using relevant hashtags, you can reach new audiences, connect with potential customers, and generate leads. So start brainstorming which hashtags would be most beneficial for your business—you may be surprised at the results!

Sumbul Rizvi